work Category

RSPCA & Floriade 2014

The Problem An lack of awareness on ways the community could get involved and support the RSPCA ACT. The Objectives Raise awareness about the RSPCA’s foster carer program. Get people to register as carers. The Strategy Floriade offered a wonderful opportunity for the RSPCA to create more awareness about the program and generate more public […]

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UN Zero Hunger Challenge Campaign

An amazing opportunity conducted by the University allowed students to be briefed by Christopher Woodthorpe the Director of the United Nations Information Centre on a campaign for the UN’s upcoming participation in Expo Milano 2015. With the only criteria being to focus on the UN’s fifth pillar – Zero Hunger and maintain the UN’s style. […]

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The Collectif

The Problem A lack of Australian designers within the mainstream fashion market, especially in Canberra The Objectives To deliver unique fashion creations To create a brand that will promote local talent To collaborate with schools and event venues to harness and exhibit the potential of local designers The Strategy In order to create a brand and […]

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Dragon Alliance E.C.O. sunglasses

The Problem A saturated market, with little to differentiate competitors. The Objectives To create a print ad that would appeal to Dragon Alliance’s target audience To create a campaign that would inspire its target audience to choose E.C.O sunglasses over its competitors The Strategy Undertake comprehensive primary and secondary research to identify and analyse the brands target market, […]

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Best Exhaust

The Purpose To help Best Exhaust participate in Auto Italia as an assistant event manager.  The Objective To create brand awareness and brand recognition To liaise with possible business partners and clients  To convert queries and questions into sales To increase sales through awareness The Strategy In order to gain awareness at the event, Best Exhaust […]

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Alfa Romeo

The Problem Low public opinion of the Alfa Romeo brand in Australia as previous advertising campaigns  focused more on selling a lifestyle that seems almost unattainable, foreign and unnecessary to an Australian market. The Objectives To create a campaign that would be relatable to the Australian market To create a campaign focused on repositioning the brand […]

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