musings

The Challenge of Modern Terrorism

Myanmar and the underlying cause of terrorism

In Myanmar, the rise of the movement called 969 has emerged. Is this a terrorist organization or merely the rise of nationalism? What strategies could be implemented nationally and internationally to deal with civil unrest and prevent rising hatred and distrust?

Myanmar has had a history plagued with violence, censorship and corruption. The rise of the Buddhist nationalist group the 969 movement has only added to recent civil unrest. The group has been condemned by some as a Buddhist terrorist organisation for inciting violence and opposing Islam (Beech, 2013, July 1). However, it has not been listed on any government websites as one. This brings us to the question, what classifies as non-state terrorism. Is it merely the presence of violence, intimidation and religion? Or is there more?

The essay will address this topic by identifying and outlining what terrorism is, and what the characteristics of a terrorist organisation are. Furthermore, the history and motives of the 969 movement will be explored. In order to identify if it meets the criteria to be considered a terrorist organisation. I will further go on to discuss possible strategies that could be implemented both nationally and internationally to deal with radicalisation and rising hatred and distrust within communities. To provide the required insight needed to undertake this task, I have drawn on frameworks from Alex Schmid‘s four “arenas of discourse” (Weinberg, Pedahzur, Hirsch-Hoefler, 2004, p.79) on terrorism to understand its complexity.  Continue reading The Challenge of Modern Terrorism

Apologising for the past

A discourse analysis on Australia’s national apology for forced adoption

Introduction

The purpose of the essay is to analyse the concept of collective apologies in comparison to standard apology formulas. To do this, the text I have chosen is a speech by the Hon PM Julia Gillard ‘National apology for forced adoption’ (21 March 2013). I have chosen this particular speech as it is the latest political collective apology in Australia and has not been analysed to such an extent as previous collective apologies. Such as President Bill Clinton’s (1997) Tuskegee Syphilis experiment apology and Prime Minister Kevin Rudd (2008) Stolen Generations apology (Edwards, 2010, p. 61).

Continue reading Apologising for the past

Thailand awakening

12/06 – Day 1 – Travel: My travels began bright and early with a 9:45am flight to Bangkok, Thailand! 10 hours and 20 minutes later I arrive at Suwannabhumi Airport and am quickly whisked away to the H5 Luxury Hotel (it was hardly luxury though with showers and air conditioners that hardly worked and a buffet that consisted of toast and fruit!).

Continue reading Thailand awakening

RSPCA & Floriade 2014

The Problem

An lack of awareness on ways the community could get involved and support the RSPCA ACT.

The Objectives

  • Raise awareness about the RSPCA’s foster carer program.
  • Get people to register as carers.

The Strategy

Floriade offered a wonderful opportunity for the RSPCA to create more awareness about the program and generate more public support. As a non-for-profit the strategy needed to be simple, cost effective and needed to utilized available resources.

Hence, flyers were handed out at Floriade that complied with RSPCA Australia standards and had a step-by-step process on how to register. These were given out by carers themselves, so as to relate first hand experience about the process and benefits of the program.

The Outcome

The flyers were well received, and public registering went up with no cost to the organisation.

UN Zero Hunger Challenge Campaign

An amazing opportunity conducted by the University allowed students to be briefed by Christopher Woodthorpe the Director of the United Nations Information Centre on a campaign for the UN’s upcoming participation in Expo Milano 2015. With the only criteria being to focus on the UN’s fifth pillar – Zero Hunger and maintain the UN’s style. We were off with a hypothetical budget of 10 million dollars.

This is what we did.

The Problem

Food is one of the most important resources we have, yet it is being wasted at an unsustainable rate creating food shortages around the world. 1.3 billion tonnes of food is lost or wasted each year around the world whilst 1 in 8 people go hungry.

Expo Milano 2015 provides an excellent opportunity to launch a campaign combatting the issue of food wastage. The large number of national and international attendees provides a high reach whilst the length and expanse of the expo provides a high frequency and exposure of key messages. Furthermore the theme of the expo “feeding the Planet, Energy for Life’ provides relevant context in which to launch a campaign.

The Objectives

  • To create awareness about the UN’s involvement,
  • To create awareness of the food wastage issue,
  • To create self-awareness among food wasters.

The Strategy

To create engaging touchpoint to attract the 20 million visitors (70% Italians and 30% international visitors) before and during the Expo via:

  • The UN’s and Expo’s websites,
  • App,
  • Outdoor advertising,
  • Partnership with Alitalia (branded tray place mats)

Touchpoints at the Expo

  • Segway to Pavilion
  • Spoon installations
  • Branded plates, posters and dining areas
  • Pavilion Pledge Booth (social media campaign)
  • Food Savers
  • World Food Day Flash Mob

Touchpoints after Expo

  • Social media campaign
  • Advertising

The Outcome

Our efforts resulted in our group pitching to Christopher Woodthorpe the Director of the United Nations Information Centre and receiving Finalists and Appreciation Certificates from the UN.

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The Collectif

The Problem

A lack of Australian designers within the mainstream fashion market, especially in Canberra

The Objectives

  • To deliver unique fashion creations
  • To create a brand that will promote local talent
  • To collaborate with schools and event venues to harness and exhibit the potential of local designers

The Strategy

In order to create a brand and develop a realistic brand strategy, our group undertook the following tasks:

  • create realistic objectives,
  • outline a mission statement and slogan,
  • primary and secondary research,
  • create the brands characteristics and personality,
  • formulate a competitive brand claim,
  • identify methods of delivery and develop business to business and consumer marketing plans,
  • develop the brands positioning though its unique attributes,
  • identify the target audiences demographics, personality and attitudes, motives, values and desires
  • identify the emotional and tangible benefits of the brand and its products.

In regards to creative my role included deriving the brands name, logo and colour scheme as well as collaborating with team members to create copy for the campaign.

The Outcomes

The development of a viable brand that communicated a consistent message and had strong brand equity and resolved a real problem within the Australian market.  

Dragon Alliance E.C.O. sunglasses

The Problem

A saturated market, with little to differentiate competitors.

The Objectives

  • To create a print ad that would appeal to Dragon Alliance’s target audience
  • To create a campaign that would inspire its target audience to choose E.C.O sunglasses over its competitors

The Strategy

Undertake comprehensive primary and secondary research to identify and analyse the brands target market, products benefits and unique selling points.

The Outcome

A campaign featuring surfing legend Rob Machado, whom I believed fit the brand, its values and appealed to its target audience.