RSPCA & Floriade 2014

The Problem

An lack of awareness on ways the community could get involved and support the RSPCA ACT.

The Objectives

  • Raise awareness about the RSPCA’s foster carer program.
  • Get people to register as carers.

The Strategy

Floriade offered a wonderful opportunity for the RSPCA to create more awareness about the program and generate more public support. As a non-for-profit the strategy needed to be simple, cost effective and needed to utilized available resources.

Hence, flyers were handed out at Floriade that complied with RSPCA Australia standards and had a step-by-step process on how to register. These were given out by carers themselves, so as to relate first hand experience about the process and benefits of the program.

The Outcome

The flyers were well received, and public registering went up with no cost to the organisation.

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