To help Best Exhaust participate in Auto Italia as an assistant event manager.
- To create brand awareness and brand recognition
- To liaise with possible business partners and clients
- To convert queries and questions into sales
- To increase sales through awareness
In order to gain awareness at the event, Best Exhaust featured a stall along the main strip of the event featuring a large marque with extensive signage all round, information flyers, a red sports ferrari, PR girls who handed out information and took photos with participants and giveaway bags. For a full list of duties I undertook please click on the link- Best Exhaust duties
By participating in the event Best Exhaust dramatically raised their public profile. The Best Exhaust Facebook page traffic report showed an increase in reach by over 6000% and engagement by over 8000%.
Furthermore, the event generated a number of leads and possible sales for Best Exhaust. Local Canberra dealerships and workshops also made a number of enquires regarding partnerships.