A saturated market, with little to differentiate competitors.
- To create a print ad that would appeal to Dragon Alliance’s target audience
- To create a campaign that would inspire its target audience to choose E.C.O sunglasses over its competitors
Undertake comprehensive primary and secondary research to identify and analyse the brands target market, products benefits and unique selling points.
A campaign featuring surfing legend Rob Machado, whom I believed fit the brand, its values and appealed to its target audience.