I’m an eternal optimist. I believe in the ability of each of us to be agents of change. My skill is to use the power of words to influence awareness, attitudes and behaviour. By creating the right fusion of content, positioning and imaginative tactics I can shift the dialogue and transform how organisations tell their story. I have worked on nation-wide communication strategies and campaigns that have had high public interest and long term engagement from target audiences.
The account management, negotiation and organisational skills I have gained in the Public Service are transferable to private and I am ready to make the move into an ad agency that values and focuses on creating connections between brands and audiences. Always eager for a challenge, I dabble in writing, photography and cat taming.